Are search engines killing good stories?
In a galaxy far far away, people write stories because they are want to entertain you, inform you, please you. They write stories for people and we all enjoy reading them, whether it be in a newspaper, magazine or a letter from a friend.
Everyone involved in the online world thinks about SEO (Search Engine Optimisation). We all want our sites to become top of the rankings. That is our priority, not good stories. The result is, many people write for search engines, not people. What is the point in writing a funny headline if it is not keyword focused? The search engines won’t like it.
But at the end of the day, stories are still for human consumption. It is all well and good ranking number 1 in Google, but if the end user doesn’t like what you have written, it is a waste of time and effort. They will leave after 4.5 seconds and never come back. They certainly will not tell their friends about you or your website.
So my advice is simple. Always think about SEO when you are writing for an online audience. But the priority should always be quality content for your readers. If there is a clash between something that is good for SEO VS something that is good for readers, forget the search engines. Readers will always trump a robot.