How I migrated from Drip to ConvertKit

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I recently moved my email list from Drip to ConvertKit. I’m going to briefly go through the reasons why first before I get into exactly how I did it.

Why I migrated

There are two primary reasons why I decided to switch from Drip to ConvertKit:

  1. Concerns over Drips handling of GDPR and the fact that they elected to not join the EU-US Privacy Shield
  2. I was looking for a tool that was simpler and less time consuming to use while still covering most of my automation needs

ConvertKit covers both of these points and then some. I reached out to them on Twitter if they were going to be GDPR compliant and join the Privacy Shield and Nathan Barry replied right away with a firm “yes!”. I’ve met Nathan a few times and I know he is a guy who’s word I can trust. Shortly after they release tools that it a lot easier for businesses like mine to be compliant and then joined the Privacy Shield. Nathan went as far as putting on webinars to go through the main GDPR issues in detail for ConvertKit customers. Throughout all of this, I was left with the impression that Nathan and the ConvertKit team care about EU customers and their needs with GDPR.

On the second point, ConvertKit has been built with a single audience in mind. Therefore, it provides a set of functionality out of the box that would require you to setup for yourself in a tool like Drip. That alone is a HUGE time saver. And I still get most of the automation that I need. I will miss some things, but do I really need those things? I’d rather save time that can then be put towards creating content for my audience.

Simplifying my funnel

Because I allowed my Drip funnel to become so complicated, I really wanted to simplify. Automation is great but if you are spending more time working on your automation than creating content, you have a problem (as I did).

I decided to simplify to the following:

  • Two 7 day courses for people looking to learn Drupal development (one for Drupal 7 and one for Drupal 8)
  • A welcome sequence for new people to the list
  • A pitch sequence for people who are interested in my books
  • Broadcast emails for new content (I attempted to automate this in Drip)
  • A handful of tags rather than the tag soup I had before

This article has been moved to my personal website. Carry on reading