Latest Web Marketing Posts

It is as if affiliates have no originality what so ever. There are so many blogs by affiliates that are called something affiliate. affiliateblog.co.uk, affiliatestuff.co.uk, affiliatemarketingblog.co.uk, affiliate-my-cat-ate-my-homework blah blah.

The team at SeoQuake have made this brilliant Firefox addon even better. If you have not used SeoQuake before, it allows you to see vital SEO stats for each site in a Google search. These stats include:

• Google PageRank
• Number of pages indexed by Google, Yahoo and MSN
• Number of inbound links to the page and site as reported by Yahoo
• Number of inbound links to the site as reported by Google and MSN
• Alexa rank
• Age of the site

The 80/20 rule is an important one in business. Also know as the Pareto principle, the 80/20 rule states that 80% of your sales will come from 20% of your customers.

This rule can be applied to any manor of businesses. In the affiliate marketing world, 80% of your profit might come from 20% of your merchants, or 20% of your websites. In freelance web development, 80% of your revenue might come from 20% of your clients.

There has been a lot of talk in affiliate circles lately about Google slapping affiliates. It has become pretty clear in the last year that Google does not like affiliates and intends to be a "super affiliate" itself. It is also clear that Google will continue to take money from the big spenders - the likes of uSwitch, MoneySupermarket, GoCompare - even if they are just super affiliates themselves.

News has broke that Microsoft wants to buy Yahoo for $44.6 billion. Yahoo was once the giant of the Internet but has been struggling since the rise of Google. Microsoft, while dominating the operating system and office software markets, has failed to make any sort of dent in the online world. Microsoft and Yahoo have already been working together in the past few years in an attempt to claw back some market share from Google.

Will Google be worried?

For the last quarter of 2007, Google's profit increased $608 million to $1.21 billion. But yet many analysts are disappointed, expecting Google's profit to increase by even more.

There is something crazy in a market where a relatively young company makes over a billion dollars in profit in 3 months, which is an increase of over 100% and totally dominates its market and analysts are still disappointed. It is no wonder that stock markets get themselves into horrible crashes from time to time.

There have been a few blog posts in the UK Affiliate Marketing world about Commission Junction being a rather rubbish network. So I thought I had might as well join the bandwagon and express my dislike for good old Commission Junction!

There have been numerous times when I have tried to contact them about various issues. They always took weeks to get back to me, if they got back to me at all. And the times that they did get back to me, their attitude always stunk to high heaven. They treated me like I was just a pain, and a nuisance.

I expressed my delight for holding my PageRank at 4 last week and reasons why I felt it was holding steady. Well, now I have PageRank egg on my face! Google has now dropped my PageRank to 2!

Unlike other webmasters who declare that PageRank does not matter when theirs drops, I do care and it does matter. I am quite confused as to why they have dropped it because I have not done anything that breaks any of their guidelines.

SEO is getting easier. I know your probably thinking that I have lost my marbles. How can anyone say that SEO is getting easier with the ever increasing number of web pages available to the search engines? Because the major search engines are getting better at getting rid of the bad pages, spammers and anyone who has previously ranked using dodgy or even slightly dodgy methods.

Google has released another PageRank update and bloggers all over the world are complaining of a drop in PageRank. Even ProBlogger has had a drop to a PageRank of 4. Luckily my little blog has maintained its PageRank of 4. Alright, 4 is not fantastic, but its not bad either.