Latest Web Marketing Posts

It looks like Google might have done it again with another killer app. Google Wave will be coming out later this year. You can view a preview presentation on the Google Wave website. It is a very long video, but I did manage to watch most of it. It looks like it might just be there best and most innovative product to date (barring Google Search). It might just revolutionise the way we do email.

There is a lot of theories and "advise" floating around the subject of SEO, much of which is out of date because the search engines change so rapidly. You might try out a technique that might turn out to be a big mistake and do more damage then good. This article on SEOmos is a good list of 12 common and easy to make mistakes.

According to Rupert ­Murdoch, the days of the newspaper websites offering free content maybe over. His media empire is looking into paid for content for its news websites, which includes The Times, The Sun and The News of the World. He is encouraged by the Wall Street Journal, which is reportedly making healthy revenue from its subscription model. When Rupert Murdoch speaks, people tend to listen. He correctly predicted the market for subscription based digital TV and owns a massive media empire that wields enormous political and economic influence. But is he correct on this occasion?

It is as if affiliates have no originality what so ever. There are so many blogs by affiliates that are called something affiliate. affiliateblog.co.uk, affiliatestuff.co.uk, affiliatemarketingblog.co.uk, affiliate-my-cat-ate-my-homework blah blah.

The team at SeoQuake have made this brilliant Firefox addon even better. If you have not used SeoQuake before, it allows you to see vital SEO stats for each site in a Google search. These stats include:

• Google PageRank
• Number of pages indexed by Google, Yahoo and MSN
• Number of inbound links to the page and site as reported by Yahoo
• Number of inbound links to the site as reported by Google and MSN
• Alexa rank
• Age of the site

As recessionary fear and paranoia grips businesses in the USA and UK, Google does what Google does best, defies the market and paves its own way. Revenue has soared 42% in the first 3 months of this year from $3.66bn to $5.19bn. Profit has risen to $1.31 million, which is 30% higher than the first quarter of 2007.

The 80/20 rule is an important one in business. Also know as the Pareto principle, the 80/20 rule states that 80% of your sales will come from 20% of your customers.

This rule can be applied to any manor of businesses. In the affiliate marketing world, 80% of your profit might come from 20% of your merchants, or 20% of your websites. In freelance web development, 80% of your revenue might come from 20% of your clients.

There has been a lot of talk in affiliate circles lately about Google slapping affiliates. It has become pretty clear in the last year that Google does not like affiliates and intends to be a "super affiliate" itself. It is also clear that Google will continue to take money from the big spenders - the likes of uSwitch, MoneySupermarket, GoCompare - even if they are just super affiliates themselves.

News has broke that Microsoft wants to buy Yahoo for $44.6 billion. Yahoo was once the giant of the Internet but has been struggling since the rise of Google. Microsoft, while dominating the operating system and office software markets, has failed to make any sort of dent in the online world. Microsoft and Yahoo have already been working together in the past few years in an attempt to claw back some market share from Google.

Will Google be worried?

For the last quarter of 2007, Google's profit increased $608 million to $1.21 billion. But yet many analysts are disappointed, expecting Google's profit to increase by even more.

There is something crazy in a market where a relatively young company makes over a billion dollars in profit in 3 months, which is an increase of over 100% and totally dominates its market and analysts are still disappointed. It is no wonder that stock markets get themselves into horrible crashes from time to time.