Should I use a .biz or .info domain?

Should I use a .biz or .info domain? is a common question when trying to decide on a new domain name. Most people agree that .com's are the daddy's of domain names. If your target market is within one country, then you might go for a country specific domain name like .co.uk (UK), .de (Germany), .co.nz (New Zealand) or .com.au (Australia). If you really want an international domain and the .com is not available, you might try a .net or even a .org. But what if none of those are available, but .biz or .info is? Are they too obscure for your new web venture?

There is no right or wrong answer to this question and it often comes down to a matter of personal preference.

Lets break it down into pros and cons:

Why you should not use .biz or .info

Easy to forget

Most people are used to .com, .net or country specific domains like .co.uk. You might have a great name, but potential customers may forget that it is a .biz or .info and type in .com instead. Internet users are not very patient, and if they cannot find your site on the first attempt, they are likely to give up.

The wrong meaning

If you use a .biz domain name, you are telling the world that your site is a business website. That may be fine if you are a business, but often web visitors mistrust businesses.

You are also indicating that you are a small business. How many big businesses do you know with a .biz domain name?

A .info domain means that the website is an information site. If you website is not an information site, then it might appear misleading.

Sounds cheap and cheesy

This is down to personal preference. But ask your friends what they think. It is a sure bet that at least some will say that a .biz or .info domain is cheap and cheesy.

Why you should use .biz or .info

You have a great name

You may have thought up a brilliant name for your website. But then you find that the .com is not available. Using a .biz or .info may enable you to have your brilliant name. If you change the name so that you can secure a .com, it just may not sound as good!

Keyword focused name

If you care about getting traffic from search engines, then you have to care about SEO. Using a keyword focused domain name can be part of an SEO strategy. More on keyword focused domain names...

You like to be different

You might not want to be a sheep and follow the .com trend. Why not be a little different and go for the .biz or .info?

I hope I have got you thinking about .info or .biz domains. I would really like to hear your views on this issue and if you like or dislike .biz or .info domain names.

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Comments

I personally do not like .biz or .info. Particularly .biz. It just sounds so cheesy.

I actually do not mind .biz and .info. Obviously a more common extension, like .com, is better. But if the prefered name is not available, then I'd say go for a .biz or .info. So I think the actual name is more important than the extension.

I am loving my .info's - cheap at about $1.64 on sale and great for getting interesting names like www.carefordogs.info - sounds like it has more authority than a dot com

i too also own a .info domain its called http://www.ibad.info there is no way in todays day and age you ould get this .com and as time goes on people will except these names more..because they have too!

I'm fed up with the dictatorship of .com's!

.info domain endings suggest information or opportunity related sites to me. A bit like bizarre websites, but also I have browsed brilliant non-profit sites and project pages with .info endings. I don't really see the point of the .biz domains. .com is meant to be "commercial", so that should cover .biz pretty much.

I think as more domain extensions become apparent .com will lose its value some and other will just become more accepted. Its the only way for it to go IMO

as a NA, I've blacklisted all .biz and .info sites. Many of them are being used as spoofs of real sites like paypal, banking sites, amazon, etc. and masquerade as legitimate sites. We also see more spam per .biz or .info addresses than any other, statistically speaking. Many shared exchange blacklists include a horde of the addresses or outright bans on both root domains. I've had to ban some countries like .sy .tr .cn because of spam issues. Many have found ways through conventional filtering, so outright blacklisting is the only alternative to guarantee less spam.

Blair Wadman's picture

Thanks for your comment. I agree, I would not recommend a .biz or .info site anymore (I wrote the post 5 years ago).

I have a great non-profit organization idea and I registered the name with all the dots...com, net, org, biz and us. I will have all tied to one website so no matter what someone types in their browser, my site will come up. It's insurance for me.

Yes, it is hard to get good .com name.
I'm thinking to use .biz for my new business, but still can not make a decision about it. LOL. :)

This is very much interesting. Thanks for sharing this useful information.
Regards..
mathan

To me and for SEO purposes, it doesn't really matter what your domain extension is. The importance is in the keyword rich domain name. As far as SEO ranking on page 1 of the search engines, I have never had a problem ranking any domain extension...... even over a dot com.

Great info Blair even if it is from way back when.

Sandy

So now in 2014 going into 2015 I'm thinking that it matters even less...especially if you are ranking on your sites regardless of domain extension. Thank you I have been looking for someone to give a testimonial in regards to this.

I recommend using the .com at first, then a .net or a .biz
The .org is used for organisations mostly.
I tend to not use .info
But i know that some pople make it easy so you can think of registering a name like "mystreet.info" or "mycash.info". As a search engin optimization specialist, i really try to make things easier to work on. Hope this helps.

I Think the most important domain are: .com as first domain to select and secondly: .net, .org.

Regards,

Remi Fillister from Spain

To me and for SEO purposes, it doesn't really matter what your domain extension is. The importance is in the keyword rich domain name. As far as SEO ranking on page 1 of the search engines, I have never had a problem ranking any domain extension...... even over a dot com.

I think you can use it and i did not seen any problem to use biz or info domain.If you use biz or info domain that will be good for your business.

I think as more domain extensions become apparent .com will lose its value some and other will just become more accepted. Its the only way for it to go IMO

"The importance is in the keyword rich domain name."

Can you explain? Would you consider a domain containing real estate in it key word rich?

Blair Wadman's picture

Yes, that would be keyword rich. Just bear in mind that this article was written in 2007, and I don't think it is anywhere near as important these days (if at all). Instead, I'd focus on writing the highest quality content you can for your audience.

I think it depends of your market. If you are focus in companies, .biz is a great option but if you are focus in a generic target, .info is better. In my opinion as .com domains exists no one