Strategy

There is an interesting post on Net Business Blog about why it is better to build one website then building multiple websites. Dee Barizo's (Net Business Blog) centres around the authority of a website and the fact that gaining more quality inbound links on a single websites leads to an exponential growth in search engine traffic. Building too many websites leads to not enough time to build quality content on each of them and not enough quality inbound links.

Should I use a .biz or .info domain? is a common question when trying to decide on a new domain name. Most people agree that .com's are the daddy's of domain names. If your target market is within one country, then you might go for a country specific domain name like .co.uk (UK), .de (Germany), .co.nz (New Zealand) or .com.au (Australia). If you really want an international domain and the .com is not available, you might try a .net or even a .org. But what if none of those are available, but .biz or .info is? Are they too obscure for your new web venture?

Most of us believe that we should always make a profit on a sale. If a customer wants something that is going to leave us out of pocket, we usually say "Sorry, no can do".

This video from Trevor Cook does a good job at explaining why that is the wrong attitude. It is all about the life time value of a customer. This directly relates to affiliate marketing and merchants.

A common debate with any budding e-entrepreneur is the domain name. You probably want it to sound cool and memorable. But at the same time, you probably want as much traffic from the major search engines as possible. Most people choose the coolest sounding name available. But the wise person may elect to choose a keyword focused name instead.

If you plan developing a range of websites, then creating a brand identity is an important element to think about. Should each website be its own separate brand, or should you create a brand identity that is consistent across the range of websites that you own?