The Rise and Rise of Google

This week Google has revealed its plans to enter the mobile phone market and it aims to "bring the internet into cell phones in a very cool way". The mobile market reached saturation point in the developed world long ago, but if one company can give it a massive shake up, its Google.

Love them or hate them, they are the Internet's biggest success story. As a matter of fact, they are one of biggest success stories in the world of business. But is this move into mobile phones a push to far? We have seen many successful companies fail when they try to expand to far, to quickly. I do not think this will happen to Google though.

Lets look at the facts. Google is now the fifth biggest company in the USA, with only Exxon Mobile, General Electric, Microsoft and AT&T ahead of it. It is worth $219 billion and its share price is a massive $700 per share. Google made a profit of over $1 billion in the last 3 months alone.

The jewel in the crown of the Google empire is its search engine. And in that, it has a virtual monopoly. Its nearest rivals, Yahoo and MSN, pale in comparison. Google can frustrate and alienate web masters and advertisers with constant changes to its natural search algorithm and pay per click engine and still dominate the market. How many companies can treat the very people that pay the wages with contempt and get away with it? Google seems to prosper because of it.

"Do no evil". Yeah right. At the end of the day, all Google cares about is its own bottom line. But one thing is for sure, it is hell bent on maintaining the dominance of its search engine by always putting users first, and advertisers/web masters second. This is why everyone uses Google and this is why web masters and advertisers bitch and moan about Google, but then come crawling wanting a slice of the action. Who knows, perhaps it will be able to dominate the mobile market in a similar way in the near future.

This is the decade of Google. Perhaps this is the century of Google.

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