Click throughs by search engine ranking

I posted this on the Affiliates4u form yesterday and thought you might be interested if you have not already seen it. It is an approximation of the percentage of click throughs for each particular position in a search engine.

Ranking Number 1 receives 42.1 percent of click throughs.
Ranking Number 2 receives 11.9 percent of click throughs.
Ranking Number 3 receives 8.5 percent of click throughs.
Ranking Number 4 receives 6.1 percent of click throughs.
Ranking Number 5 receives 4.9 percent of click throughs.
Ranking Number 6 receives 4.1 percent of click throughs.
Ranking Number 7 receives 3.4 percent of click throughs.
Ranking Number 8 receives 3.0 percent of click throughs.
Ranking Number 9 receives 2.8 percent of click throughs.
Ranking Number 10 receives 3.0 percent of click throughs.
Ranks 11-1000 = 11.3 percent of click throughs.

so 11.3 % go past the first page.

This data is based on a sample and combining AOL User Search Data, Hitwise Search Engine Market Share and Overture Search Tool. It is almost a year old, so not 100% accurate, but will give you a good idea of what to expect for each position.

The data clearly indicates that the number one ranked site gets the lion share of the traffic and there is a significant drop off to second. So it is quite an achievement to get onto the first page, but don't stop once you get there, because you will be rewarded if you can push up to first position!

Original source of the data

Add new comment