Search Engine Optimisation

New SeoQuake

The team at SeoQuake have made this brilliant Firefox addon even better. If you have not used SeoQuake before, it allows you to see vital SEO stats for each site in a Google search. These stats include:

  • Google PageRank
  • Number of pages indexed by Google, Yahoo and MSN
  • Number of inbound links to the page and site as reported by Yahoo
  • Number of inbound links to the site as reported by Google and MSN
  • Alexa rank
  • Age of the site
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United we stand (Yahoo and Microsoft)

News has broke that Microsoft wants to buy Yahoo for $44.6 billion. Yahoo was once the giant of the Internet but has been struggling since the rise of Google. Microsoft, while dominating the operating system and office software markets, has failed to make any sort of dent in the online world. Microsoft and Yahoo have already been working together in the past few years in an attempt to claw back some market share from Google.

Will Google be worried?

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Google's increasing profit disappoints

For the last quarter of 2007, Google's profit increased $608 million to $1.21 billion. But yet many analysts are disappointed, expecting Google's profit to increase by even more.

There is something crazy in a market where a relatively young company makes over a billion dollars in profit in 3 months, which is an increase of over 100% and totally dominates its market and analysts are still disappointed. It is no wonder that stock markets get themselves into horrible crashes from time to time.

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Boo hoo, I've lost my PageRank!

I expressed my delight for holding my PageRank at 4 last week and reasons why I felt it was holding steady. Well, now I have PageRank egg on my face! Google has now dropped my PageRank to 2!

Unlike other webmasters who declare that PageRank does not matter when theirs drops, I do care and it does matter. I am quite confused as to why they have dropped it because I have not done anything that breaks any of their guidelines.

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SEO is getting easier

SEO is getting easier. I know your probably thinking that I have lost my marbles. How can anyone say that SEO is getting easier with the ever increasing number of web pages available to the search engines? Because the major search engines are getting better at getting rid of the bad pages, spammers and anyone who has previously ranked using dodgy or even slightly dodgy methods.

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Yipee, I've held my PageRank!

Google has released another PageRank update and bloggers all over the world are complaining of a drop in PageRank. Even ProBlogger has had a drop to a PageRank of 4. Luckily my little blog has maintained its PageRank of 4. Alright, 4 is not fantastic, but its not bad either.

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Build one site or many?

There is an interesting post on Net Business Blog about why it is better to build one website then building multiple websites. Dee Barizo's (Net Business Blog) centres around the authority of a website and the fact that gaining more quality inbound links on a single websites leads to an exponential growth in search engine traffic. Building too many websites leads to not enough time to build quality content on each of them and not enough quality inbound links.

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Google PageRank Checker Added

I have added a Google PageRank checker to the tools section.

This tool allows you to check the Google PageRank of up to five websites at a time. I may increase the limit to ten in the near future, but I need to monitor the impact on the server first.

I hope you find the tool useful. Many thanks to José Fernandes who built the checker.

Use the Google PageRank checker

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Click throughs by search engine ranking

I posted this on the Affiliates4u form yesterday and thought you might be interested if you have not already seen it. It is an approximation of the percentage of click throughs for each particular position in a search engine.

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Directory Submissions Do Work!

Many "SEO experts" have dismissed the value of directory submissions, claiming that they offer no benefit in the ranking of a website. I think these so called experts are wrong and have often used directory submissions as one way to obtain inbound links. Of course, I could not prove that directory submissions were helped my rankings, because I obtain inbound links from other sources as well.

I now have some proof that directory submissions work. This is not a scientific experiment, and many of you may say the result is pure coincidence. But then you can say that about anything in SEO.

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