Drush PHP memory limit
With the default PHP settings, Drush will probably get a fatal error because the PHP memory limit is too low. Thankfully, the solution is very simple.
You are using Drush and you get the following fatal error:
Fatal error: Allowed memory size of 33554432 bytes exhausted (tried to allocate 30720 bytes) in /var/www/path/to/site/sites/all/modules/modulename/modulename.module on line 1271
The solution is pretty straight forward. You need to increase the memory limit in the CLI version of php.ini. You may have already increased the memory limit in the Apache2 version but forgotten about the CLI version.
Assuming you are running Linux, Mac OSX or similar, open the php.ini in nano (or your preferred editor):
sudo nano /etc/php5/cli/php.ini
Search for memory_limit. By default, this will be set to 32MB. Increase this to 256MB and save and close the file.
That is it!