Affiliate Marketing
A friend sent me this site and I was so impressed that I felt compelled to blog about it. So that is my first point about this site, it is great link bait!
We have all done it. You get home from a night in the boozer and decide to do a bit of work. But it can all go wrong very quickly.
Should I use a .biz or .info domain? is a common question when trying to decide on a new domain name. Most people agree that .com's are the daddy's of domain names. If your target market is within one country, then you might go for a country specific domain name like .co.uk (UK), .de (Germany), .co.nz (New Zealand) or .com.au (Australia).
Direct Line has declared war on comparison sites in its latest TV campaign, advising consumers to "cut out the middle man" and go straight to them.
Most of us believe that we should always make a profit on a sale. If a customer wants something that is going to leave us out of pocket, we usually say "Sorry, no can do".
This video from Trevor Cook does a good job at explaining why that is the wrong attitude. It is all about the life time value of a customer. This directly relates to affiliate marketing and merchants.
Google is on the warpath again, with an Adwords update last night that has the intent on wiping out more affiliate marketers. Google did this last year and outraged many affiliate marketers and some packed there bags and left the building.
You are probably wondering what on earth The Apprentice has to do with Affiliate Marketing. Believe it or not, there are some valuable lessons to be learnt from The Apprentice.
Matt Wood and Co have reinvigorated and reinvented Affilates 4 U. Now it is a fully blown community website, rather than being just a forum. It boasts a community section (where you can start or join a community), news & articles (written by members), blogs (feeds from various blogs), events (industry events) and the trusty old forum.
Stu Foster started a heated debate on niche marketing on the A4uforum this week. I agree with a lot of what he has said. If you are new to affiliate marketing, do not try and create a big website aimed at a mass market area. You will get eaten alive by the big boys. Instead, think small.
Thinking small does not mean you will earn small. Quite the contrary. Let’s look at this logically with two simple (fictional) examples:
Love them or hate them, the blogsphere is a massive part of the web and is of increasing importance. Initially conceived as a way for individuals to easily maintain an online personal diary, blogs have become a powerful business instrument.