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Losing money on the first sale to make a fortune
June 12, 2007
You Tube:
Most of us believe that we should always make a profit on a sale. If a customer wants something that is going to leave us out of pocket, we usually say "Sorry, no can do".
This video from Trevor Cook does a good job at explaining why that is the wrong attitude. It is all about the life time value of a customer. This directly relates to affiliate marketing and merchants.
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I am Blair Wadman and this is where I write about Drupal, PHP, CSS etc
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